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What we do

Welcome to Focus Groups Ireland, all you need for qualitative research in Ireland. We hope you find our website useful. We'd love to hear from you and would be delighted to help you with your project needs. If you need to contact us our contact details are below. You can fill out your details and we'll be in touch with you as soon as we can.


  • A point of view can be a dangerous luxury when substituted for insight and understanding.

    Marshall McLuhan
  • Focus groups yielded the valuable insignts of listening to voters discuss key issues, and we used them frequently. After the election i was told that, remarkably, the Clinton campaign conducted very few focus groups. If true, this is campaign malpractice of the highest order.

    David Plouffe, Campaign Manager, Obama for America in his book The Audacity to Win
  • If you were in charge, what sort of changes would you make?

    FocusGroupIreland Moderator

Our Strengths and Focus

Experience 80%
Moderator expertise 95%
Level of urgency we show 90%
Our costs compare to others 70%
Our Independence 100%
Our use of assistant moderators with Moderator 30%
Projects involving App development 25%
Undertaking projects with a quantitative element also 30%
Helping our clients gain great insights 100%
Confidentiality 100%


Some of Our Moderators

We've got an experienced team of highly skilled moderators to choose from. Our team will do their best to understand your requirements. They're great at asking the right questions to get the most from participants. They maintain a good environment that encourages participation. They keep it simple and clear. They're also well prepared, focused, keep neutral and objective.

We're always on the look-out for industry experts and experienced moderators, if you're interested in becoming involved with us then please get in touch with us.

Brian founder and CEO View Details
Finian Finian is a practitioner View Details
Aidan Seasoned Journalist View Details
More information on our Moderators View Details
Partner with us Help clients View Details
Participate Earn rewards for your opinions View Details


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