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We’re exclusive partners of Conceptest in Ireland. Get your concept or idea tested in 48 hours or less.Concept Testing
Need to test your concept? Check an advertisement (TV, Radio, Print, Digital, OOH) or packaging? Or would you like some customer insight to help with Product Development?Start
Allow us to recruit for your group, workshop, one-to-one interviews or UX study.Get Respondents
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Welcome to Focus Groups Ireland, all you need for qualitative research in Ireland. We hope you find our website useful. We'd love to hear from you and would be delighted to help you with your project. If you need to contact us our contact details are below. You can fill out your details and we'll be in touch with you as soon as we can.
We can handle your project from start to finish. Everything from agreeing your research objectives, recruitment, moderation, and reporting is included.
It's so important to select the right people to participate. We'll agree the characteristics and screening criteria and questionnaire we should use. With a team of recruiters nationwide we can recruit consumers, business leaders, and industry experts . We can also help with hard to reach audiences including the recruitment of GPs, Pharmacists, and other medical and health specialists.
For your project you'll need a skilled and experienced moderator who understands your research brief and objectives. We ensure our moderators are well prepared and are soon able to build rapport with participants. Click below to learn more about some of our moderators.
We'll identify the major themes and their implications for your business so that you have the best information to allow you to make crucial business decisions.
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Not sure exactly what you need? How many groups? Face-to-face or online? Do I just need respondents? Or do I actually need some quantitative research? We can help you decide.
Focus groups are great for exploring your issue but not always the most appropriate, affordable or only research approach to consider. With our partners such as Marketresearchireland.com we can offer fantastic solutions such as Conceptest which is fast, affordable and effective.
A focus group on average has 8 participants - great for exploring! Using the same recruitment and screening criteria, and for a little more than the average cost of a focus group you can extend, verify or check focus group findings among a wider and more statistically robust audience (n=250 respondents*). To learn more please visit Marketresearchireland.com or feel free to get in touch with us.
We're always busy helping brands to find out about consumers, but we also do focus groups among business people and industry experts. Healthcare . We have specialist moderators and recruiters that cover many industries including medical and health conducting research among GPs, Hospital Consultants (Medical Oncology, Rheumatology, Neurology, Endocrinology, Hepatology, Psychaitry, Urology ) , Nurses and Retail Pharmacists.
Over the years undertaking research using various methods, we’ve seen how technology and innovative qualitative techniques can help with decision making. Sometimes quantitative approaches can also prove very helpful. We’ve developed a range of research solutions that you can avail of which are fast, affordable and highly effective:
Simple online focus group approach. More convenient, Anywhere, Anytime, more participants (10) and more opinions. More flexible, quicker turnaround and more affordable.
Versatile and agile research option. Test your ideas, concepts, advertisements, packaging etc.
You can measure reactions, emotions, likes and dislikes, key messages contained in copy, images, audio and video.
The simple focus group. Just 8 participants and a moderator.
Get the opinions you need.
If you are developing, testing or enhancing your concept (idea, copy, advertising, packaging), testing your app or just want feedback, opinions, usage or attitudes – then also a consider a survey among a larger targeted audience.
Extend your focus group to 20 or 30 people and get a strong understanding of your idea, concept or ad. With larger numbers we can seek consensus and start to measure strength of feelings and views. Good for customers in-the-room exercise.
Most of our work involves checking concepts, advertising and packaging. Lately we’re more involved in projects in areas of App Development, UX research and recruitment. Many of our projects are further extended by using one of our quantitative targeted survey approaches where we quickly survey a large number of respondents.
We’ve partnered with Conceptest and now offer exclusive access to this wonderful and agile concept testing research approach in Ireland.
It’s a versatile and agile market research testing tool to allow you to check your concept. You can discover which parts of your concept that your target customers like and dislike most along with some understanding of their reasons. And get it done fast! – normally turned around in 48 hours with an express 24-hour service also available
The questions measure initial reactions, likes/dislikes, messaging and message cut-through. We Iook at emotional reactions, feelings about the brand, check any claims made, the appeal levels, likelihood of purchase and engagement with your brand. You’ll also get suggestions for improvement.
All you need to give us is your idea or concept (text and or images, video or audio ) – we’ll do the rest. When compared to other research approaches on the market, you get so much more included. With prices starting at €2,200 (that’s less than a typical focus group – it’s hard to beat!)
Using your audience selection criteria, to test your concept we undertake a comprehensive survey asking a series of 30 key questions.
You can test a single concept or several concepts together and make comparisons with competitor brands. We can evaluate sentiment shown towards your video or audio ad. You’ll get insightful verbatim responses and for concept imagery, you get heatmaps as standard.
Can be used to screen your ideas, concepts, advertisements (TV, Radio, Internet, Newspaper, OOH), packaging, webpage or app layout, and great for providing help at any stage of product development (early-stage to final iteration and optimization). It can be used as a separate piece of research but it’s an excellent way to validate and develop upon earlier qualitative research.
Tell us about your concept.
Agree target audience.
We’ll get the fieldwork underway.
We’ll then provide a comprehensive powerpoint report.
Fully featured Questionnaire & Reporting Service.
and some chances to win free research.
An experienced team, supported by a strong network:
We've got an experienced team of highly skilled moderators to choose from. Our team will do their best to understand your requirements. They're great at asking the right questions to get the most from respondents. They maintain a good environment that encourages participation. They keep it simple and clear. They're also well prepared, focused, always staying neutral and objective.
Not just us! It’s also the other market research agencies, independent moderators and industry experts we work with. We’re supported by our parent company, Direction Research Group - proud members of ESOMAR and responsible for www.europinions.ie, SurveyCX and Market Research Ireland.
Our collective is much more than that. It’s mainly the fantastic participants in our research projects. It’s also the network of experienced recruiters located around Ireland on whom we rely heavily.
We're always on the look-out for participants, recruiters, moderators, industry experts and partners. if you're interested in becoming involved with us then please get in touch with us – We’d be delighted to hear from you!
Brian has held senior positions with large and respected market research companies operating in Ireland. His particular strengths lie in the area of helping clients to better understand their customers markets and employees in order to make key business decisions.
Highly technical, strong on innovation he’s also an expert on the use of data, statistics and analytics.
He is a member of the Marketing Institute of Ireland and has a Masters in International Business from Trinity College Dublin. He is IT literate, highly numerate and loves working on large data projects to help businesses leverage the power of data analytics through actionable insights. He is a member of the Analytics Institute and holds a BSc. in Applied Mathematical Sciences.
Finian is a practitioner and expert in Organisational Psychology and its application to management problems. Finian has extensive experience in the field and is a pioneer in this research arena.
Based on a career in academia, Finian has published many research articles and regularly contributes to conferences. In industry, his consultancy skills are in constant demand where he has worked on projects notably with McDonald’s™ Restaurants, FAI, the ESB and recently the well-publicized study on “The Psychological Effects of Commuting in Dublin”.
An excellent moderator, he has worked on many research projects. He is also qualified in the use of statistical techniques and is a member quite a number of professional bodies including Irish, European and American Academies of Management.
Aidan Cooney is a seasoned journalist broadcaster and presenter. He is a former presenter of Ireland AM, Ireland's only TV breakfast show which can be seen every morning on TV3. He also has a daily music and phone-in radio show on Q102, Dublin's top radio station. In addition to being a founding member of the Direction Research Group he has other business interests in printing and publishing.
Having operated in the media arena since 1985, Aidan is a fantastic interviewer. With his vast experience he’s a world class moderator. He is well positioned to helping clients with customer understanding and media related matters including, marketing, sponsorship, PR and advertising.
Client projects can vary. Different industry specialists can be required. Sometimes we need to cover certain regions of Ireland. Over the years we've developed strong relationships with experts and qualitative practitioners.
ITTake Jack Nagle a graduate of University College Cork, Trinity College Dublin, Dublin City University – an expert in Computer Science, Computer Security, Cloud computing, GDPR. He has double honours in Applied Psychology and has worked as a consultant in the IT industry and to the European Commission.
ConsumerColette is based in Cork and is an expert in consumer research. Having worked with large market research companies in Ireland and internationally she has run many projects from start to finish. Colette also has extensive client-side experience.
HealthcareMartin's expertise is in Healthcare research and he can be found running surveys among GPs, holding in-depths with hospital consultants or moderating focus groups with retail pharmacists.
We're always on the look-out for industry experts and experienced moderators, if you're interested in becoming involved with us then please get in touch with us.
We work with many qualitative specialists, providing helpful support on their projects. We provide recruitment, facilities and other focus group related project support. Many trust us to help them with quantitative projects providing everything from data entry and analysis to online fieldwork at competitive rates.
Some of our time is spent matching good qualitative moderators to help our clients so we’re always on the look out to partner with experienced qualitative researchers.
We have a strong network of recruiters in Ireland and are always trying to increase our network. If you’re a recruiter then please feel free to get in touch
If you're interested in getting involved please get in touch with us.
We rely heavily on our research participants. We’re always on the look-out for people to participate in our projects.
If you’re interested in becoming a participant and earning rewards for your opinions then for more details.